Southwest Florida's Premier Boat Dealer
Your Boating LifestyleStarts With Fishtale
For over 30-years, the Fricke family has helped Southwest Florida families find the perfect vessel. Award-winning service, premium brands, and a passion for boating that matches yours.
#1
Robalo Dealer Worldwide
30+
Years Family Owned
3
SWFL Locations
Authorized Dealer
1996
Our Story
Family Owned, Community Driven
For more than 30 years, the Fricke family has built Fish Tale Boats into Southwest Florida's leading boat dealership. What started as a single location has grown into three thriving dealerships across Fort Myers, Bonita Springs, and Naples.
We're more than just boat sales. Our Fort Myers location features a massive 14,000-square-foot service and parts center, where our Yamaha-certified Master Technicians deliver expert work with meticulous attention to detail.
The truth is, we love boating as much as you do. So we'll make sure your vessel spends less time in the shop and more time on the water.
30+
Years in Business
15+
Certified Technicians
The Fish Tale Difference
"Your vessel spends less time in the shop and more time on the water."
The Fricke Family
Google Reviews
Trusted by Boaters Across SWFL
Our customers become part of the Fish Tale Boats family. Here's what they have to say about their experience.
Based on 355+ reviews
“Worked with Josh Chaney, great experience!”
Rick Hansen
Fort Myers
“Josh was very knowledgeable and a pleasure to do business with!”
Daniel Halpin
Naples
“I recently purchased a second hand boat from Fish Tale Boats and the whole team from sales to service were extremely professional and accommodating. It's not often you buy a boat before seeing it but sales agent Josh Chaney gave an honest assessment of the vessel ,ensured the issues he identified were rectified, and even video sea trialed it for me giving me the confidence to commit from overseas. Not a big sale for these guys judging by the quality the the inventory in their Fort Myers yard when we arrived, but everyone we encountered still went out of their way to help us and made us feel like family. Big shout out to Josh, Kathy, Tim, JC, Max, Igor and all the team at Fish Tale for the 1st class customer service provided.”
Ken Dallas
Naples
Service & Parts
Expert Care for Your Vessel
Our 14,000-square-foot service center in Fort Myers accommodates boats up to 42 feet, staffed by 15+ certified technicians delivering top-tier workmanship.
Visit Us
3 Locations Across SWFL
Fort Myers Boat Dealership
15581 S Tamiami Trail
Fort Myers, FL 33908
Naples Boat Dealership
2540 Davis Blvd
Naples, FL 34104
Bonita Boat Dealership
27598 Marina Pointe Dr
Bonita Springs, FL 34134
