Southwest Florida's Premier Boat Dealership
Your Boating LifestyleStarts with Fish Tale Boats
For over 30-years, the Fricke family has helped Southwest Florida families find the perfect vessel. Award-winning service, premium brands, and a passion for boating that matches yours.
#1
Robalo Dealer Worldwide
30+
Years Family Owned
3
SWFL Locations
Authorized Dealer
Deals & Offers
Current Promotions
Stay up to date on our latest events, factory incentives, and exclusive offers across all three locations.
Chaparral Sales Promotion Extended Summer 2026
Get $0 down and 3.99% intro APR, or save up to $20,000, on a new Chaparral — Chaparral's Sale Into Spring Sales Event runs through June 30, 2026 at Fish Tale Boats.
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Robalo Sales Promotion Extended Summer 2026
Save up to $47,000, or get $0 down and 3.99% intro APR, on a new Robalo — Robalo's Spring on the Horizon Sales Event runs through June 30, 2026 at Fish Tale Boats, the #1 Robalo dealer in the world.
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Up to $8,470 in Free Coverage: Yamaha's Real Reliability Sales Event Is Extended Through June 30, 2026
Yamaha has extended its Real Reliability Sales Event through June 30, 2026 — get up to $8,470 in free extended coverage on eligible 30–450 HP four-strokes, or up to $500 in dealer credit on 2.5–25 HP outboards, here at Fish Tale Boats.
Learn MoreChaparral Sale Into Spring Sales Event
Save on select Chaparral models through April 30, 2026. Limited-time offers on select Chaparral sport boats during the Sale Into Spring event.
Learn MoreRobalo Spring on the Horizon Sales Event
Save on select Robalo models through April 30, 2026. Select in-stock Robalo boats feature incredibly hot deals during the Spring on the Horizon Sales Event.
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Grady White Chart Your Course Sales Event: Limited-Time Pricing on High-Quality Boats
Are you in the market for a high-quality boat that is built to last? If so, you won’t want to miss the Grady White Chart Your Course Sales Event, which is running from January 1st until March 31st. This limited-time promotion offers unbeatable pricing on a variety of Grady White boats, which are ren
Learn MoreLow-Rate Financing Available
SUPER LOW RATES & APR on qualified new boat purchases. Get pre-approved through Priority One Financial in minutes.
1996
Our Story
Family Owned, Community Driven
For more than 30 years, the Fricke family has built Fish Tale Boats into Southwest Florida's leading boat dealership. What started as a single location has grown into three thriving dealerships across Fort Myers, Bonita Springs, and Naples.
We're more than just boat sales. Our Fort Myers location features a massive 14,000-square-foot service and parts center, where our Yamaha-certified Master Technicians deliver expert work with meticulous attention to detail.
The truth is, we love boating as much as you do. So we'll make sure your vessel spends less time in the shop and more time on the water.
30+
Years in Business
15+
Certified Technicians
3
SWFL Locations
#1
Awarded Grady Dealer
#1
Robalo Dealer
The Fish Tale Boats Difference
Why Families Choose Fish Tale Boats
A boat is more than a purchase. It's where memories are made, traditions begin, and your family's story unfolds on the water. We take that seriously.
Family-Owned Since 1996
The Fricke family treats every customer like part of the family. When you buy from us, you're building a relationship that lasts as long as your boat.
Award-Winning Boat Dealership
Named the #1 Robalo Dealer in the world seven years running, plus top honors from Grady-White, Chaparral and Yamaha. Our manufacturers trust us with their best.
Full-Service Peace of Mind
Our 14,000-sq-ft service center with 15+ certified technicians means your boat is always in expert hands. We even come to your dock with mobile service.
Yamaha Pro Elite Plus Service Center
Not many Yamaha dealers take service after the sale as seriously as us! We hold the highest honors in all areas of Yamaha including CSI scores, continuous training, Yamaha genuine parts, maintenance reporting and more.
The Fish Tale Difference
"Your vessel spends less time in the shop and more time on the water."
The Fricke Family
Google Reviews
Trusted by Boaters Across SWFL
Our customers become part of the Fish Tale Boats family. Here's what they have to say about their experience.
Based on 355+ reviews
“Worked with Josh Chaney, great experience!”
Rick Hansen
Fort Myers
“Josh was very knowledgeable and a pleasure to do business with!”
Daniel Halpin
Naples
“I recently purchased a second hand boat from Fish Tale Boats and the whole team from sales to service were extremely professional and accommodating. It's not often you buy a boat before seeing it but sales agent Josh Chaney gave an honest assessment of the vessel ,ensured the issues he identified were rectified, and even video sea trialed it for me giving me the confidence to commit from overseas. Not a big sale for these guys judging by the quality the the inventory in their Fort Myers yard when we arrived, but everyone we encountered still went out of their way to help us and made us feel like family. Big shout out to Josh, Kathy, Tim, JC, Max, Igor and all the team at Fish Tale for the 1st class customer service provided.”
Ken Dallas
Naples
Service & Parts
Expert Care for Your Vessel
Our 14,000-square-foot service center in Fort Myers accommodates boats up to 42 feet, staffed by 15+ certified technicians delivering top-tier workmanship.
Repair & Maintenance
Factory-authorized warranty repair and scheduled maintenance on Grady-White, Robalo, Chaparral, Premier Pontoons, and Yamaha Outboards.
Learn MoreBoat Detailing
Protect your investment with our nanocoating, boat cleaning, and full restoration services for lasting results.
Learn MoreElectronics
Certified professionals for diagnostics, repair, installation, and maintenance of your boat's electronic systems.
Learn MoreMobile Service
At your dock, at your service. Our fleet of parts-loaded vans can fix most issues at your dock or marina. On the road every day, our fleet of trucks can handle boats up to 42' for transport to our dealership.
Learn MoreParts & Accessories
We offer Genuine Yamaha parts and others sourced from our major boat manufacturers, as well as many other popular brands.
Learn MoreYamaha Outboards
Yamaha Pro Elite Plus Dealer with highly trained staff including Yamaha Master Technicians for all your maintenance and repair needs. Yamaha Repower Dealer and Helm Master EX Service Center.
Learn MoreVisit Us
3 Locations Across SWFL
Fort Myers Boat Dealership
15581 S Tamiami Trail
Fort Myers, FL 33908
Naples Boat Dealership
2540 Davis Blvd
Naples, FL 34104
Bonita Boat Dealership
27598 Marina Pointe Dr
Bonita Springs, FL 34134
Ready to Find Your Dream Boat?
Visit one of our three Southwest Florida locations for a personal consultation and sea trial. Our team is standing by to help you make the best decision for your family.
