Bonita Springs Boat Dealership — By Appointment

Situated inside Bonita Bay Marina, Fish Tale Boats' Bonita Springs location puts you as close to the water as a boat dealership can get. There's no guesswork about how a hull handles Southwest Florida's waterways when the marina is right outside the door. The Bonita Bay setting gives our Bonita Springs customers a genuine on-the-water experience from the first appointment, whether they're weighing the advantages of a Grady-White center-console or considering a Premier Pontoon for Estero Bay sunset cruises.

The Bonita Springs corridor — stretching from the Imperial River down through Estero Bay and out to the Gulf — rewards boats with versatile performance. Shallow-draft access through the back-bay systems, protected water for pontoon entertaining, and quick Gulf access through Big Hickory Pass make this stretch some of the most dynamic boating in Lee County. Our team here matches customers to boats with those specific routes and tidal patterns in mind, not just horsepower and beam measurements.

Fish Tale Boats is an authorized dealer for Grady-White, Robalo, Chaparral, and Premier Pontoons, and a Yamaha Pro Elite Plus dealer — the same credentials that underpin all three of our Southwest Florida locations. What sets Bonita Bay apart is context: buying from us here means your boat is sold by people who launch from the same ramps, fish the same passes, and understand the local conditions that matter when choosing outboard displacement, prop pitch, and livewell configuration.

Bonita Springs customers also benefit from the wider Fish Tale network. Our 14,000-square-foot service center in Fort Myers is a short drive up US-41 for major service work, while routine Yamaha maintenance, rigging, and parts are coordinated through all three locations. The Fricke family has run this business since 1996 with continuity that a one-off dealership simply can't match. Bonita Springs is an appointment-only location inside Bonita Bay Marina — contact us to arrange a private showing and to ask about current inventory and demo availability.