Family-Owned · SWFL Born & Raised
The Fish Tale Difference
Family-owned in Fort Myers, FL · 30+ years on the water
30+
Years in Business
Family
Owned & Operated
#1
Reviewed in SWFL
#1
Robalo Dealer Worldwide
20+
Grady Admiral Awards
No Big-Box Dealer Does This
Included With EVERY New Boat
20-Hour Service
Your first major service, on the house.
Your Captain
Private 1-on-1 captain ensures confidence
Full Tank Fill-Up
Leave the lot topped off and ready to run.
Service Pickup
We collect and return your boat for a full year.
Mobile Service
We come to your dock or driveway
For New Owners
The Fish Tale Boat Club
A local community of owners who love boating, fishing, and time on the water. We organize trips and bring in local fishing captains to share tips on everything from care and maintenance to where they're biting.
Learn About the Boat ClubThe National Big-Box Dealer
- You're just a number to a corporate chain
- Haul it in, drop it off, wait weeks for service
- After the sale, you're on your own
Fish Tale Boats
- The family that owns the place knows your name
- Proactive & mobile service — we come to you
- Free captaining and our Boat Club community
Authorized Dealer & Certified Service For
Come see the difference in person.
Fort Myers Boat Dealership
15581 S Tamiami Trail, Fort Myers, FL 33908
Naples Boat Dealership
2540 Davis Blvd, Naples, FL 34104
Ask Us the Hard Questions
Tell us what you are weighing up and a Fish Tale Boats advisor will answer straight — availability, pricing, what service looks like after the sale, and what your current boat is worth. No pressure, and no obligation to buy from us.
- Family-owned and Fricke-operated since 1996.
- Free 20-hour service, a private captain, and a full tank on every new boat.
- A local Boat Club community for new owners.
Ready to Find Your Dream Boat?
Visit one of our three Southwest Florida locations for a personal consultation and sea trial. Our team is standing by to help you make the best decision for your family.