Our Flagship Location on the Tamiami Trail
Fort Myers Boat Dealership
Our Fort Myers location is the heart of Fish Tale Boats. Situated on South Tamiami Trail in Lee County, this flagship facility features a full-service center with factory-certified Yamaha Master Technicians, a comprehensive parts department, and an expansive showroom displaying the latest models from Grady-White, Robalo, Chaparral, and Premier Pontoons.
Dealership Information
Phone
(239) 463-4448Hours
Sales
- Monday
- 8am-5:30pm
- Tuesday
- 8am-5:30pm
- Wednesday
- 8am-5:30pm
- Thursday
- 8am-5:30pm
- Friday
- 8am-5:30pm
- Saturday
- 9am-4pm
- Sunday
- Closed
Mon-Fri 8am-5:30pm · Sat 9am-4pm
Service & Parts
- Monday
- 8am-5pm
- Tuesday
- 8am-5pm
- Wednesday
- 8am-5pm
- Thursday
- 8am-5pm
- Friday
- 8am-5pm
- Saturday
- Closed
- Sunday
- Closed
Mon-Fri 8am-5pm
Available At This Location

Fort Myers' Flagship Boat Dealership
Fish Tale Boats — Serving Southwest Florida Since 1996
Fish Tale Boats has called Fort Myers home since 1996, when the Fricke family opened what would become Southwest Florida's most trusted boat dealership. Today our Fort Myers showroom anchors a 14,000-square-foot sales and service center — the largest of our three locations and the nerve center of everything we do. Whether you're shopping for your first center-console or booking your sixth haul-out, our Fort Myers team handles it all under one roof.
As an authorized dealer for Grady-White, Robalo, Chaparral, and Premier Pontoons — and a certified Yamaha Key Dealer — our Fort Myers location carries the full depth of inventory our network allows. Every boat on the lot has been inspected and rigged by technicians who know these models inside and out. The same expertise that earned us the #1 Robalo dealer distinction worldwide for seven consecutive years (2019–2025) is built into every sale and every service appointment.
The Southwest Florida boating season is long, and keeping your vessel properly maintained is how you make the most of it. Our Fort Myers service center is equipped to handle routine Yamaha outboard maintenance, winterization, fiberglass repairs, and full repowers. Factory-trained technicians work on every brand we sell, and our parts department stocks high-frequency OEM components so your boat spends more time on the water and less time on a lift.
Fort Myers sits at the heart of Lee County's inland waterway system — the Caloosahatchee River, Pine Island Sound, Matlacha Pass, and the open Gulf are all within easy reach. We know these waters intimately, and we use that local knowledge to help match each customer with the right hull, draft, and power configuration for how and where they actually boat. Stop in, browse the inventory, or contact us to schedule a sea trial.
Established
Family-owned since 1996 (Fricke family)
Service Center
14,000 sq ft full-service facility
Top Distinction
#1 Robalo Dealer Worldwide — 7 consecutive years (2019–2025)
Authorized Brands
Grady-White · Robalo · Chaparral · Premier Pontoons
Engine Certification
Yamaha Key Dealer


