Naples Boat Dealership — New & Used Boats for Sale

Naples boaters know the difference between a dealership that dabbles and one that's committed to the craft. Fish Tale Boats on Davis Blvd has been that committed neighbor for Collier County, bringing Robalo, Chaparral, and Premier Pontoons to the Gulf Coast's most discerning boating community — backed by the pedigree of the most decorated Robalo dealer on the planet, eight times over.

The waters around Naples are as varied as the boats we sell: the open Gulf, Rookery Bay, Naples Bay, Gordon Pass, and the Ten Thousand Islands are all within striking distance. Finding the right boat for that range means understanding draft requirements, fuel range, and how a hull performs in both calm inshore flats and offshore chop. Our Davis Blvd team lives and boats in this region — that firsthand knowledge is part of every conversation on our floor.

As a Yamaha Pro Elite Plus dealer, we back every outboard purchase with the manufacturer's certified service network. Collier County customers can count on us not only for sales but for ongoing marine service and parts support. We coordinate with the broader Fish Tale network — including our Fort Myers service center — to make sure Naples-area customers always have access to the technical depth they need, without a long drive up the interstate.

The Fricke family has operated Fish Tale Boats since 1996, building a reputation that stretches from Naples to Fort Myers and Bonita Springs. Buying from Fish Tale Naples means you're buying from an ownership group that has been on the water in Southwest Florida for decades, not a transient outpost of a distant corporate chain. When you're ready to see the inventory, come to Davis Blvd — or reach out through the form on this page to ask about a specific model.